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Latest News in Burrel, CA
Head Coach Leroy Burrell to Leave the Program
University of Houston Athleticshttps://uhcougars.com/news/2022/6/16/track-and-field-head-coach-leroy-burrell-to-leave-the-program.aspx
HOUSTON – After a historic run as the head coach of the University of Houston track and field team, Leroy Burrell announced he is leaving the program on Thursday.A former world record holder in the 100-meter dash and student-athlete at Houston, Burrell, took over the program after legendary Head Coach Tom Tellez retired in 1999. In his 23 years at the helm of the Track and Field program, Burrell coached 11 Olympians, 15 NCAA...
HOUSTON – After a historic run as the head coach of the University of Houston track and field team, Leroy Burrell announced he is leaving the program on Thursday.
A former world record holder in the 100-meter dash and student-athlete at Houston, Burrell, took over the program after legendary Head Coach Tom Tellez retired in 1999. In his 23 years at the helm of the Track and Field program, Burrell coached 11 Olympians, 15 NCAA Champions, 254 All-Americans and 353 individual conference champions. He guided the team to a combined 44 conference championship titles while being a 37-time Conference Coach of the Year and saw 46 school records fall.
"I am grateful to have had the opportunity to be the coach, and I appreciate the tremendous commitment and effort to bring the University of Houston Track and Field program to the level of excellence it has reached," Burrell said.
"I first stepped foot on Cullen Boulevard as an 18-year recruit and have remained associated in one-way shape or form since 1985. I grew up and realized all my dreams at the University. I then went on to travel the world as a professional all while being coached by Tom Tellez and training with Carl Lewis and the rest of the Cougars that trained post collegiately on campus. When I retired, UH gave me an unprecedented opportunity to be the head coach, and I am grateful to Chet Gladchuk, Diane Howell and Tom Tellez for giving me an opportunity when I didn't deserve it. I, along with my staff and student-athletes, went about building the Cougar Track and Field program to national prominence through some of the most difficult, darkest days in the history of our university. For more than 34 years, I poured everything I had into Cougar Ttrack and Field as a student-athlete, alumnus and coach. Before August last year, my intention was to continue to lead the program, but that all changed when I lost my son, Cameron, on Aug. 9, 2021.
I am forever grateful to Chris Pezman, DeJuena Chizer, Lauren Dubois and the department staff, the Track and Field staff, especially Will Blackburn and Carl Lewis and Mike Pede, who literally held me up me when I couldn't stand. It was difficult for me to return, but with time and everyone's support, I was able to function well enough to return in a limited role. In reality, I returned, but I have not quite been the same leader that I was. My only goal was to support the student-athletes because they really became all that mattered. All the while I prayed to either return to being myself or for a door to open to allow me to do something else. The opportunity at Auburn is exactly the door I'd prayed for because it provides me an opportunity to wipe my slate clean and jumpstart my career without the daily reminder of losing my son.
Although I will no longer lead the Track and Field program, I am forever a part of the family of Cougars and will always have a vested interest in the success of the program. I wish the entire staff and student-athletes best wishes as they embark on a new challenge of transitioning to the Big 12. I'm sure the Track and Field team and the department will fare well. My time on Cullen Boulevard has come to an end but rest assured that, whatever God has in store for me and my family, I will bleed Cougar red. Farewell Cougar Nation and Go Coogs!"
The 2016-17 season marked a banner year for Burrell's coaching career after his 4x100-meter relay squad claimed the NCAA Championship in the event. The team of John Lewis III, Mario Burke, Jacarias Martin and the late Cameron Burrell ran a school-record 38.44 to claim the gold and win Houston's first relay title since 1982.
The Cougars continued to have immense success during the 2017-18 season as the Cougars won their second straight NCAA title in the 4x100-meter relay. Lewis III, Elijah Hall, Burke and Cameron Burrell claimed the title after running the fastest time ever recorded at the championships, clocking a time of 38.17. It would be a remarkable year for the Cougars as the younger Burrell would become an individual national champion, claiming the title in the 100-meter with a time of 10.02 to become the program's first national champion in the event since his father earned the title in 1990. That very same year, Houston earned its first of back-to-back third-place finishes at the Outdoor Championships.
"Leroy leaves Houston with an incredible legacy and one upon which we will build," Vice President for Athletics Chris Pezman said. "We couldn't be more thankful to him, Michelle and their family for everything they have done for our University and community. He will leave as one of our most decorated coaches in the history of our department, leading the Track and Field team to 44 conference titles as well as many accolades on the national stage. He elevated the success of the team, coaching numerous All-Americans and national champions in his 23 years. We wish Coach Burrell and his family the very best as they begin the next chapter of life and know he will always be a part of the University of Houston."
As a student-athlete at Houston, Burrell was a three-time NCAA national champion. As a junior for the Cougars, he won the NCAA indoor long jump title before participating in the USA Outdoor Championships running the fastest time ever recorded by a collegian in the 100-meter at 9.94. He also teamed with Carl Lewis, Danny Everett and Floyd Heard to set a world record in the 4x200-meter relay with a time of 1:19.38.
As a senior in 1990, Burrell won the NCAA indoor long jump title for the second straight year with a leap of 27 feet. At the SWC Outdoor Championships, Burrell ran one of the best sprint doubles ever recorded. He ran the fastest 200-meter ever run under any conditions with a wind-aided time of 19.61 and ran a wind-aided 9.94 time in the 100-meter to easily win both races.
He collected his third NCAA title in the 100m-meter in Durham, N.C., when he posted a wind-aided time of 9.94 seconds and set a meet record in the semifinals with a time of 10.03 seconds. His outstanding season resulted in Burrell receiving the "Jumbo Elliott Award" as the nation's top collegiate track and field athlete.
After completing his collegiate eligibility, Burrell was ranked as the world's top sprinter in 1990 and 1991 after winning 19 of his 22 races in the 100-meter.
Associate Head Coach Will Blackburn will serve as the Interim Head Coach of the Houston track and field program.
JOIN the PODIUM CLUB The Podium Club serves as a unique and effective way to enhance the level of excitement and support for Houston Cougar Track and Field and Cross Country. Gifts to the Podium Club provide financial support directly to the programs for needs beyond their operating budgets.
Donations made to the Podium Club are used at the discretion of the head coach. For more information or to sign up, click here. To join the Podium Club, fans may call Cougar Pride at 713-743-GoUH (4687).
STAY CONNECTED Fans can receive updates on #HTownSpeedCity by following @UHCougarTF on Twitter and catch up with the latest news and notes on the team by clicking LIKE on the team's Facebook page at UHCougarTF or on the team's Instagram page at @uhcougartf.
Mayweather Boxing + Fitness Expands Internationally to the UAE and Japan
Mayweather Boxing + Fitnesshttps://www.prnewswire.com/news-releases/mayweather-boxing--fitness-expands-internationally-to-the-uae-and-japan-301677160.html
Floyd Mayweather's Fitness Franchise Continues Its Rapid Growth and Global ExpansionLOS ANGELES, Nov. 14, 2022 /PRNewswire/ -- Mayweather Boxing and Fitness, the best-in-class group boxing and fitness concept developed by undefeated boxing legend, Floyd Mayweather, announced today it has signed agreements with two different master franchise partners t...
Floyd Mayweather's Fitness Franchise Continues Its Rapid Growth and Global Expansion
LOS ANGELES, Nov. 14, 2022 /PRNewswire/ -- Mayweather Boxing and Fitness, the best-in-class group boxing and fitness concept developed by undefeated boxing legend, Floyd Mayweather, announced today it has signed agreements with two different master franchise partners to bring the iconic fitness brand to both the United Arab Emirates and Japan. The development plans will bring studios to major cities in each of these countries, including Dubai and Tokyo. The international deals further accelerate the franchise's exceptional growth so far in 2022, having already opened 30 new studios across the U.S. this year.
The announcement comes on the heels of Floyd Mayweather's most recent victory in the ring on November 13th at the Coca-Cola arena in Dubai. As always, Mayweather's timing remains impeccable, and - announcing the new international relationships in coordination with his high-profile exhibition bout – he is already creating headlines for the expansion into both countries.
"Throughout my boxing career, I have had the great privilege of traveling to and working with brilliant minds from both the Middle East and Japan." said Floyd Mayweather, legendary boxer and co-founder of Mayweather Boxing + Fitness. "Spreading the values of health, fitness and community has been at the core of this business and I am excited to be working with best of the best in both of these countries."
The master franchise group in the UAE is being led by Axe Capital private equity fund, based out of Dubai, together with partners, Boris Kisko and Patrik Mandzela. Kisko has deep expertise in scaling international businesses, and currently owns and operates the premiere Mayweather Boxing + Fitness location in Hollywood, CA. Mandzela, a veteran in expanding emerging brands beyond their domestic operations, will lead regional marketing and business development.
The master franchise group in Japan is being led by Yusuke Nitta and Tomoyuki Mori. Nitta has deep expertise in launching and scaling successful Japanese companies in the real estate development, housing, tourism, apparel, and information technology sectors. Mori had a 20-year career as a senior managing director at multiple global investment banks and now runs several real estate development and restaurant businesses.
Both groups were ringside on Sunday to watch the figurehead of their new business secure yet another victory inside the ring, while the Mayweather Boxing + Fitness brand was broadcast to the world as a main sponsor of the event.
"This year has marked tremendous growth for the brand, and we're thrilled about this new opportunity to grow our global footprint in key international markets," said James Williams, CEO of Mayweather Boxing + Fitness. "We are excited to build some incredible studios and to make Mayweather the number one fitness brand in each of the markets we operate in. We look forward to working with well-resourced, strategic, and proven national operators like Axe Capital, Patrik and Boris in the UAE; and Nitta, Mori and Miyata in Japan."
Offering one of the most effective group fitness experiences on the market today, Mayweather Boxing + Fitness utilizes methods developed throughout Floyd Mayweather's 25-year undefeated boxing career. Floyd developed and designed the innovative fitness experience with the perfect combination of boxing, strength, and cardio conditioning intervals to be accessible to any fitness audience. Members participate in 45- and 60-minute-long classes that use state-of-the-art smart screen technology to project Floyd's image throughout the duration of the class, making members feel like they are learning from and training alongside the undefeated boxer himself.
For more information on Mayweather Boxing + Fitness, please visit https://mayweather.fit/.
About Mayweather Boxing+ Fitness
Founded in 2018 by undefeated boxing champion Floyd Mayweather, together with his partners, Burrel Wilks III and James Williams, Mayweather Boxing + Fitness provides an inclusive, high-intensity fitness experience. Headquartered in Dallas, the brand currently has 65 locations across the United States. For more information on Mayweather Boxing + Fitness, or if interested in franchising opportunities in the U.S. or internationally, please visit Mayweather Boxing and Fitness.
SOURCE Mayweather Boxing + Fitness
An inside look at Columbia's soon-to-open Burrell Behavioral Health 24/7 rapid access crisis unit
A new mental health resource in Columbia is nearly ready to open.Burrell Behavioral Health is in the final stages of preparation before it opens its 24/7 rapid access unit in the lower level of its Stephens Lake office at 1805 E. Walnut St.While the aim is to open as so...
A new mental health resource in Columbia is nearly ready to open.
Burrell Behavioral Health is in the final stages of preparation before it opens its 24/7 rapid access unit in the lower level of its Stephens Lake office at 1805 E. Walnut St.
While the aim is to open as soon as possible, the launch likely will be in the fall, said Marissa VanDover, director of the Burrell Behavioral Crisis Center.
"We still are in the midst of hiring nurses. That is our biggest kind of hold-up," VanDover said this week. "As soon as we are fully staffed, we are ready to open our doors. We are definitely hopeful about (opening this autumn)."
Burrell's central Missouri region generally services those from 10 counties: Boone, Carroll, Chariton, Cooper, Howard, Moniteau, Morgan, Pettis, Randolph and Saline.
Whether arriving by referral or walk-in during a mental or behavioral health crisis, clients will first enter a reception area. This process will take about 10 minutes to get basic information. Clients then receive a medical evaluation before meeting with mental health clinicians either in an individual or group setting.
How to contact Burrell:
In an emergency: call 1-800-395-2132 or 988 any time of day.
Non-emergencies: call 573-777-8300 or visit burrellcenter.com/locations.
Burrell's walk-in Connection Center is open 8 a.m. to 5p.m., Monday through Friday at 3401 Berrywood Drive in Columbia.
Access to the rapid access unit is 100% voluntary by the individual in crisis. While clients will be able to stay up to 23 hours, the process of connecting them with services and developing a treatment plan likely will take shorter than that, VanDover said.
“The rapid access unit is 100% voluntary and open to all adults in the community," she said. "People walking in our doors have a lot of choice in how and when they seek services and we have the opportunity to meet people where they are at and to provide the best care possible.”
VanDover wants to break the myth that a person is committed to a mental health institution when they use the rapid access unit, wrote Nathan Fleischman, Burrell director of public relations, in a follow-up email.
"Our goal is to help break the crisis cycle by getting someone in crisis stabilized, and if necessary, referred to the best therapy or treatment for their situation," he wrote.
Everyone who walks in the door of the rapid access unit "will have an individualized assessment and care plan developed," VanDover said.
"We know people are in crisis in the community and we know this place is needed," she added. "I am extremely excited to open our doors to the community and to have the feedback to know what is working well and to really be a resource for Columbia."
Filling a need
VanDover is new to Burrell, but she is not new to crisis services. While working in Denver, she opened two large facilities — including one that functioned similar to Columbia's rapid access unit, she said.
VanDover has worked with Burrell for about a month.
Before the facility opens, Burrell is currently conducting staff training.
"I have a lot of ideas and scenarios from (Denver) that we will recreate here," VanDover said, adding this will also give time to find areas for improvement even before opening.
Burrell still aims to eventually construct a full-service crisis center. In the meantime, the rapid access unit is filling a need in Burrell's ability to provide crisis care 24/7. The rapid access unit fills out the umbrella of services provided by Burrell, Fleischman said.
VanDover is in charge of Behavioral Crisis Center operations, including the rapid access unit, while Carisa Kessler is director of Burrell Crisis Services, which is the community outreach arm.
Kessler oversees programs such as 988, the mental health emergency hotline that connects directly with Burrell's already established crisis line of 1-800-395-2132; emergency room enhancement; and community behavioral health liaisons.
Emergency room enhancement serves individuals who may use the ER inappropriately.
"They may just need primary care, but are using the ER instead. We have staff that respond to that," Kessler said, adding there also is staff embedded at the University of Missouri Psychiatric Center.
Law enforcement and the court system serve as community behavioral health liaisons. Those entities can refer mental health concerns to the rapid access unit instead of an emergency room or a jail cell.
"I can tell you (the rapid access unit is) a much-needed resource for our community and I think having it here now will help strengthen the availability to offer 24/7 services," Kessler said.
A bridge in care
VanDover expects the rapid access unit will see those in the community from all walks of life.
"Crisis isn't limited or broken down based on your income or your resources," she said. "The important message to the community is whether you have resources or not, whether you have wealth and insurance, crisis doesn’t discriminate.
"It happens to everybody. We have a team ready to help everyone who walks in the door."
The rapid access unit also will work as a bridge for care as people get set up with providers, which often can have a four- to six-week waitlist, VanDover said.
"If someone is seen here in crisis and has an appointment but it’s not for a few weeks, we’ll see them here until they are able to be seen (elsewhere)," she said. "They can come in here for weekly sessions or whatever is needed based on their care plan."
The facility is equipped with a ligature-free shower area. Towel storage is made to fall if pulled on, and there is no way to tie a towel to the shower heads or tap.
"Sometimes people come in crisis after witnessing or being part of a car crash," VanDover said, as an example. "People could come in with blood on them and need to change clothes or shower."
"Sometimes people think of showers and our unhoused community, which is true, but there are a lot of additional reasons a person might need to take a shower."
There is a heat-treat room to kill any bugs that may be in a person's clothes. The facility also has changes of clothes and a clothing washer and dryer.
The community room features six reclining chairs, which can be used as part of treatment, both for mental health and medical purposes. Because of the time frames in which people receive care, VanDover has no plans of turning anyone away who comes to the rapid access unit once it is open.
An interim solution
While the rapid access unit is nearing an open date, it remains an interim solution to Columbia opening a crisis center similar to one operated by Burrell in Springfield.
"As an organization well-versed in behavioral crisis care, Burrell knows more space is needed than our interim Stephens Lake rapid access unit solution allows," Fleischman wrote. "We need community support (American Rescue Plan Act allocations being one possible avenue) to help fund space for the services the mid-Missouri community needs."
The rapid access unit does not have the funding capacity or building space to offer acute crisis stabilization and social setting detox, Fleischman added. A larger behavioral crisis center also would allow for voluntary client treatment of longer than 23 hours, which is the limitation of the Stephens Lake rapid access unit.
Burrell has requested $3.5 million for a full-service behavioral crisis center from the roughly $25 million pot the City of Columbia is receiving in ARPA funds. Behavioral and mental health services represented one of the areas the Columbia City Council identified in October with how it would allocate the first half of ARPA funds.
"A behavioral crisis center, providing around-the-clock staffing by credentialed medical experts, requires a lot of resources and is a break-even proposition for Burrell at best even with community support," Fleischman wrote. "ARPA support would make a sustainable behavioral crisis center solution possible."
Even with the costs associated with ongoing community support, a crisis center like the one in Springfield still has brought savings to local hospitals and law enforcement. This includes reductions in ER visits and the ability of law enforcement to return to duties more quickly than waiting with a person in crisis at an ER.
"We can confidently point to a conservative estimate of $4.4 million in savings for Greene County," Fleischman wrote. "Burrell Behavioral Health believes it is fair to project millions in savings for the mid-Missouri community by providing a crisis center."
Charles Dunlap covers local government, community stories and other general subjects for the Tribune. You can reach him at firstname.lastname@example.org or @CD_CDT on Twitter. Please consider subscribing to support vital local journalism.
From the Ghetto to Newport Beach: Burrel Lee Wilks III Opens Mayweather Boxing and Fitness in Newport Coast
Richard Simon -https://www.newportbeachindy.com/from-the-ghetto-to-newport-beach-burrell-lee-wilks-iii-opens-mayweather-boxing-and-fitness-in-newport-coast/
Of 60 sports studied in-depth by cable sports channel ESPN, the most demanding, enervating, exhausting, tiring, fatiguing and bruising is boxing.The key to survival in what is known as the “sweet science” — excluding having your face precisely where the opponent’s gloves land — was, is and always will be “conditioning.”Middleweight champion Floyd Mayweather, who in his undefeated pro boxing career tallied 50 fights in five divisions, has refocused his winning ways to the world of fitnes...
Of 60 sports studied in-depth by cable sports channel ESPN, the most demanding, enervating, exhausting, tiring, fatiguing and bruising is boxing.
The key to survival in what is known as the “sweet science” — excluding having your face precisely where the opponent’s gloves land — was, is and always will be “conditioning.”
Middleweight champion Floyd Mayweather, who in his undefeated pro boxing career tallied 50 fights in five divisions, has refocused his winning ways to the world of fitness and business, perhaps just as competitively bruising in its own way.
With some of his more than $650 million in prize money, the boxer three years ago launched Mayweather Boxing + Fitness nationwide, the latest franchise being his 2,000 square foot studio at the Newport Coast Shopping Center.
The only true contact there is with friends and punching bags. Fists only thrust outwards, not back ya. The result is a conditioning opportunity found in few other exercise venues.
Fifty-four-year-old Newport Coast resident Burrel Lee Wilks III, Vice Chairman and Co-founder of the fitness chain, loved the “boxercise” concept so much that he wanted to own his own studio.
A product of Chicago’s tough inner-city neighborhoods when growing up, Wilks earned his advanced degree in self-preservation at an early age; by 16 he had been named “chief” of one branch of a well-known gang.
“I ran the streets like I was in the military,” he told me during an interview at the boxing studio.
Though necessarily handy with the fists, he chose a somewhat more sedate interest.
“Gambling was my game,” Wilks admitted. “I’d bet on games, but not report my winnings.”
To protect those winnings, Wilks worked out — a lot.
“The streets made you work, to understand the importance of fitness.”
Not long after ascending to chiefdom, Wilks “retired” to focus on gambling. By 23, he had made enough to leave the hood, or as he likes to say, “From ghetto streets to executive suites.”
Naturally gregarious, his ghetto patois still flows with ease and color and is packed with street wisdom — the wisdom of success taught in a completely different language at Yale or Harvard. It has served him well.
He segued from gambling into being a “life coach for many athletes, celebrities and others.” Because of client confidentiality, Wilks declined to ID his clients, but assured that many were well known jocks and actors who would’ve run out of money in short order if it weren’t for his patient counsel.
Floyd Mayweather was one of his clients — and now friend and business associate.
In the three years since starting their gym business, Mayweather and Wilks have sold 209 franchises (the last belonging to Wilks). By the end of the year, there should be at least 100 open across the country, he said.
Like so many of his decisions in his five decades, opening the Newport Coast facility was via “gut instinct” vs. market research.
Living there, “I saw people working hard, but not working out hard. Exercise not only makes you look good, but makes you look good paying the bills,” said Wilks.
The new gym is constructed around Mayweather’s message and regimen: clean living, hard work and good diet. As Mayweather has been quoted: “Don’t smoke, don’t drink…just think! Your body is your temple.”
All workout sessions are high intensity (although the degree of intensity is up to the individual), and typically last 45 to 60 minutes. They include a combination of boxing, strength and cardio. Members can attend as many classes as they want, and can use the gym whenever there are no classes underway, said Wilks.
To encourage conditioning in youth, the gym offers a free afternoon program called Gloves for Greatness for children 13-17.
For those disinclined to profuse sweating, ESPN’s 60th-ranked sport is fishing. Fortunately, both boxing and fishing are easily available within the Newport’s borders.
For more information, it’s no sweat to go online to https://mayweather.fit, or call (949) 945-9607.
Mayweather Boxing + Fitness answers the bell in Newport Coast
Matt SzaboStaff Writerhttps://www.latimes.com/socal/daily-pilot/news/story/2022-03-12/mayweather-boxing-fitness-answers-the-bell-in-newport-coast
Three words are on the back wall of the gym, in big letters.“Hard Work. Dedication.” it reads at the new Mayweather Boxing + Fitness studio in Newport Coast.Those are words that served superstar Floyd Mayweather Jr. well in his standout professional boxing career, which saw him retire with a perfect 50-0 record. Now others looking to take up the sport, or just shed a few pounds, can learn some of Mayweather’s tricks of the trade.The studio, located in the Pavilions shopping center, held a soft opening o...
Three words are on the back wall of the gym, in big letters.
“Hard Work. Dedication.” it reads at the new Mayweather Boxing + Fitness studio in Newport Coast.
Those are words that served superstar Floyd Mayweather Jr. well in his standout professional boxing career, which saw him retire with a perfect 50-0 record. Now others looking to take up the sport, or just shed a few pounds, can learn some of Mayweather’s tricks of the trade.
The studio, located in the Pavilions shopping center, held a soft opening on March 5. It’s owned by Newport Coast resident Burrel Lee Wilks III.
Wilks, an entrepreneur and author, is a friend of Mayweather’s and the vice chairman and co-founder of Mayweather Boxing + Fitness. He believed in the product enough to become a franchisee himself.
“The good thing about working out is that it doesn’t spoil, it’s not a phase,” said Wilks, 54, originally from Chicago. “It doesn’t go in and out of style. Working out is a lifestyle.”
Wilks said he’s known his good friend Mayweather “since Lassie was a pup and Moby Dick was a goldfish.” In human years, it’s been about a decade.
“It’s been incredible to have Burrel by my side throughout this journey,” Mayweather said in a statement. “He’s been a tremendous business partner and I can’t wait to see him open his own location on the Newport Coast. I can’t say it enough, it’s all about the team that’s around you, and Burrel has played a pivotal role in the success of our brand.”
Wilks said there are 55 Mayweather gyms open now, and there should be nearly 100 open by the end of the year. The flagship location is on Fairfax Avenue in Los Angeles, just a few miles from where Mayweather can often be seen attending NBA games at Crypto.com Arena.
“We’ve been in existence 3½ years, and it’s going strong,” Wilks said, adding that studios owned by other franchisees are coming soon in Irvine and Costa Mesa.
The studio offers 45-to-60-minute group training sessions throughout the day that can be booked through a smartphone app. It differs from other gyms in that it offers a “Fight of the Week.” Each week, members will learn different training methods and techniques that Mayweather used while preparing for one of his 50 professional fights.
This particular week, the Fight of the Week was Mayweather’s technical knockout of Emanuel Augustus on Oct. 21, 2000.
“We incorporate combinations that he might have been doing on the bags, and we also incorporate the actual workout routines,” said instructor Ian Cohen, a former amateur MMA fighter whose fight nickname was “The Barbarian.”
The boxing sessions use smart-screen technology to project Mayweather’s image throughout the duration of the class. There’s also the fitness component — treadmills, rowers, battle ropes and free weights are all part of the program.
If members complete 50 workouts during their first 90 days, they become part of the “50-0 Club.”
“We’ll give them a shirt and put their name up on the wall,” studio manager David Welch said. “It’s building up that consistency. At the end of the day, that’s where you get your results, is consistency.”
Wilks, who has lived in the area for about two decades, said he saw an opportunity to offer a unique workout experience.
“It’s going to become a sweat party that they don’t want to be tardy to,” he said. “If you don’t do any exercise, you’re going to go to the doctor. The doctor will give you some meds, they’re going to do your blood work, and they’re going to come back and tell you that you’ve got to start exercising.
“They’re going to send you to see a guy like me, so you might as well come see me first and save the doctor’s bill.”